Smarter Product Innovation.
Stronger Pet Food Brands.
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Helping pet food companies launch products faster, smarter, and with real business impact
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help you thrive
PetSpark exists to turn science into strategy and ideas into impact. Our approach helps scientists gain business fluency, leaders build cross-functional influence, and teams drive innovation with purpose. Learn how your team can think commercially and act with confidence. Built on decades of leadership experience at Mars and BARK, PetSpark Navigator gives your team the tools to innovate with confidence and speed.
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We Help Scientists Become Strategic Leaders
We help scientists think commercially, speak the language of the business, and lead with confidence across teams. Our tools and programs build the mindset and skills needed to influence, not just execute.
How PetSpark Helps You Build Capability
Whether you're new to coding or looking to advance your skills, get to the next level with one of our comprehensive courses.
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SparkCore Learning
Self-paced content that teaches scientists to think commercially
Reflective Leadership ToolsÂ
Designed to shift mindset and support growth
Real-World IntegrationÂ
Self-paced content that teaches scientists to think commercially
Supportive CommunityÂ
A space for visibility, connection and confidence
PetSpark is organized into three core areas that support growth from learning to leadership to high-impact strategic work.
SparkCore
Foundational learning for scientists ready to think commercially and lead with confidence.
SparkLead
Leadership development and community scientists and emerging technical leaders.
SparkAdvice & SparkSolutions
Select advisory support and custom engagements built on the SparkCore systems.
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Think Like a Petfood Leader
Course - $49
Most scientists are trained to get the science right. This course teaches you what comes next.
Think Like a Pet Food Leader is a 90-minute introduction to the business, communication, and career skills that help petfood scientists grow their influence. You'll step back from the day-to-day technical work and start seeing how the industry operates, how innovation decisions get made, and where you can create more impact.
Built around the real story behind TEMPTATIONS, this course gives you practical frameworks you can start using immediately: the DVF innovation tool, the Stakeholder Cube for cross-functional communication, a career map of petfood technical roles, and a 30-day action plan to keep the momentum going.
Seven focused modules. One downloadable workbook. Practical from the first lesson.
New to PetSpark? Start here.
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The Business Savvy Scientist
Course -Â $149
You already have the science. This course builds the business layer on top of it.
The Business-Savvy Scientist is a 6-module course designed for petfood scientists and technical professionals who are ready to move from executing to influencing. You'll learn how business decisions are made, how to connect your technical work to strategy, and how to communicate ideas in a way that lands across every function in the room.
Built on real frameworks developed across decades of petfood innovation, this course gives you a practical operating system: SparkFit for smarter decisions, SparkConnect for executive communication, SparkBrief for project alignment, and a 60-day action plan to put it all into practice.
This is the course Think Like a Pet Food Leader was preparing you for.
Prerequisite: Think Like a Pet Food Leader recommended but not required.
Innovation Circle Community
$29
Body You've done the coursework. You have the frameworks. The Innovation Circle is where you put it into practice alongside a community of scientists and technical professionals who are building their influence in the petfood industry.
Every month Laura hosts a live one-hour roundtable — real conversations, real challenges, real guidance. Between sessions the community is your space to connect, share what's working, and stay accountable to the work you're doing.
We turn complexity into clarity. With proven tools and deep industry experience, PetSpark helps teams align, move faster, and launch smarter.
Book a Clarity CallOur Work
From global brands to private labels, Laura has led innovation teams that brought over 500 products to market — each grounded in strategy, consumer insight, and execution
Inventor of TEMPTATIONS™ Cat Treats
One of the most successful products in pet food history, TEMPTATIONS™ was developed under Laura’s leadership and remains a category-defining brand.
Leadership Roles at Mars and BARK
At Mars, Laura directed strategy for a $6B portfolio including PEDIGREE and IAMS. At BARK, she built product teams from scratch and launched over 150 SKUs, proving agility and scale can go hand-in-hand
Built PetSpark Navigator from the ground up
A proven system used by mid-size pet food companies to align teams, de-risk product ideas, and accelerate execution.
