Smarter Product Innovation. Stronger Pet Food Brands.
Helping pet food companies launch products faster, smarter, and with real business impact.
We’re here to help you thrive
At PetSpark, we help mid-size pet food companies align R&D with business strategy, streamline product development, and turn innovation into sustainable growth. Built on decades of leadership experience at Mars and BARK, PetSpark Navigator gives your team the tools to innovate with confidence and speed.
We don’t just deliver strategy, we build your team’s capacity to lead it.
Sustainable innovation doesn't come from outside consultants, it comes from within. That’s why we work side-by-side with your technical team, equipping them with the tools, frameworks, and confidence to lead product innovation long after our engagement ends.
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Approach to Team Growth
- TriSpark Framework training embedded in live projects
- Monthly coaching to build leadership confidence
- Tools your team can reuse across product cycles
- Real-time support through critical decisions
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Your Team, Transformed
- Stronger innovation culture
- Faster decision-making
- Confident, cross-functional execution
- Empowered teams that proactively drive growth
Strategic support built for the complexity and potential of modern pet food brands.
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Innovation & Product Development
Create what matters. Launch with confidence.
We help teams align innovation with strategy—so you stop wasting time on the wrong ideas and start delivering launches that drive growth. -
Building Technical Business Leaders
Turn technical expertise into strategic leadership.
Your best product thinkers should also be your most trusted decision-makers. We coach technical talent to lead with clarity, confidence, and business acumen. -
Expert Advising
Strategic partnership for growth-minded companies.
Ongoing executive-level guidance from someone who’s built and scaled innovation inside the world’s top pet brands.
From diagnostics to coaching and advisory, PetSpark delivers the clarity and alignment you need to launch smarter and grow faster.
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Assess your organization's current innovation capacity to uncover growth opportunities
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One day workshop on "Designing what Matters" resulting in 3-5 ideas framed for rapid launches
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Ongoing leadership to drive innovation strategy & pipeline and product development execution.
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Strategic advisory for innovation strategy and pipeline development, product development & commercialization, and building co-manufacturing relationships.
We turn complexity into clarity. With proven tools and deep industry experience, PetSpark helps teams align, move faster, and launch smarter.
Our Work
From global brands to private labels, Laura has led innovation teams that brought over 500 products to market — each grounded in strategy, consumer insight, and execution
Inventor of TEMPTATIONS™ Cat Treats
One of the most successful products in pet food history, TEMPTATIONS™ was developed under Laura’s leadership and remains a category-defining brand.
Leadership Roles at Mars and BARK
At Mars, Laura directed strategy for a $6B portfolio including PEDIGREE and IAMS. At BARK, she built product teams from scratch and launched over 150 SKUs, proving agility and scale can go hand-in-hand
Built PetSpark Navigator from the ground up
A proven system used by mid-size pet food companies to align teams, de-risk product ideas, and accelerate execution.
